The future of artificial intelligence has come to the present. Personalized experiences on all digital marketing platforms are powered by AI by 2025. AI techniques are currently being used by businesses to: Customize email campaigns and website content Create predictive.. Read more

In India, influencer marketing is changing. Brands are investing in micro-influencers (10k–100k followers) in place of mega-celebrities since they provide: Stronger community engagement  Better cost-efficiency  More authentic content  Regional creators and niche voices are becoming more powerful— especially for brands.. Read more

 Short-form video is not a fad in 2025; rather, digital storytelling will be the norm. Sites such as: YouTube Shorts Moj and Josh Instagram Reels are where consumers are paying attention to brands. The secret is to concentrate on relatable,.. Read more